SM Universe Advisors

Robin Jenssen

CEO,  KMR EUROPE. KREATION Music Rights

  Robin Jenssen has a career spanning over three decades, navigating both the creative and executive sides of the music industry, and currently holds the position of CEO at KREATION Music Rights Europe.


  His clients have written and produced some of the most iconic hits for global artists such as Aespa, NCT, Red Velvet, EXO, Girls’ Generation, TWICE, ITZY, Namie Amuro, Arashi, LE SSERAFIM, BTS, and Tomorrow X Together. To date, over 700 songs have been released in the K-pop market, earning him more than 350 #1 placements on various Billboard charts, 20 billion streams, 250 million physical units sold, and two Grammy nominations.


  In 2010, Mr Jenssen founded Trondheim Song:Expo, one of the largest songwriting camps in the world, and has since expanded globally with camps in: Oslo, Hamar, and Kristiansand (Norway), Stockholm (Sweden), Reykjavík (Iceland), Seoul (South Korea), Los Angeles (USA), Tokyo (Japan), Aarhus (Denmark), Bangkok (Thailand), Lijiang (China), Sofia (Bulgaria).